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Mars Cheese Castle, a beloved landmark near Kenosha known for its castle-themed architecture and expansive cheese selection, is set to double in size with a 21,042-square-foot expansion. The project, which will bring new retail space, a conference room, and increased storage capacity, was announced by Oconomowoc-based MSI General Corp., the project’s general contractor. Situated at 2800 W. Frontage Road in the Town of Paris, the Mars Cheese Castle has long been a popular stop for tourists traveling along Interstate 94. With this expansion, it is poised to offer an even more memorable experience for its visitors.

The expansion, which essentially doubles the building’s current size of 20,872 square feet, underscores Mars Cheese Castle’s enduring popularity and its role as a regional attraction. Founded by Mario Ventura Sr., the business has been a staple of the Kenosha area for decades, showcasing Wisconsin’s rich dairy heritage. Still operated by the Ventura family, Mars offers not just hundreds of cheese varieties but also a selection of baked goods, sausages, and other local specialties. Its on-site tavern, deli, commercial bakery, and storage space make it a multifaceted destination that goes beyond a typical retail experience.

Kenosha County senior land use planner Ben Fiebelkorn has noted that the addition plans are currently under review, pending a county zoning permit. The expansion reflects a strong commitment to enhancing customer experience and accommodating the growing demand for Mars Cheese Castle’s offerings. The addition of more retail space will allow the business to showcase an even wider range of products, while the conference room opens up new possibilities for events and community gatherings. For commercial real estate agents in Kenosha, the growth of iconic businesses like Mars Cheese Castle is a positive indicator of regional vitality and economic potential.

The Mars Cheese Castle’s unique aesthetic, complete with drawbridge-style entry, has made it a landmark for travelers and locals alike. The current building, which opened in 2011, was constructed to replace the previous location that had to be demolished due to the widening of I-94. That building, in turn, replaced the original store that opened in 1947 and was later destroyed by fire. This history of resilience and reinvention reflects the Ventura family’s dedication to preserving and expanding their business, even as it adapts to new challenges and opportunities.

For commercial property management professionals, the expansion project is noteworthy for its potential impact on traffic, tourism, and regional development. As Mars Cheese Castle grows, it may draw even more visitors to the area, boosting foot traffic for neighboring businesses and strengthening the local economy. The project exemplifies how strategic expansion and thoughtful development can enhance a business’s appeal while maintaining its connection to community heritage.

The planned public groundbreaking ceremony, scheduled to take place from 10 a.m. to noon on Monday, symbolizes the start of an exciting new chapter for Mars Cheese Castle. With completion expected by April, customers and the community can look forward to an enhanced experience that maintains the unique charm and character that have made Mars a cherished destination for decades.

For commercial real estate agents in Kenosha and local business advocates, Mars Cheese Castle’s expansion serves as a reminder of the importance of investing in and supporting unique regional landmarks. It underscores the value of businesses that blend tradition with innovation, creating spaces that foster community engagement and economic growth. As Kenosha continues to grow and evolve, projects like this offer a model for how businesses can adapt, thrive, and contribute to the area’s broader success.

In conclusion, the expansion of Mars Cheese Castle near Kenosha is more than just a physical growth of the building—it represents a renewed commitment to serving its community, preserving local heritage, and creating memorable experiences for generations to come. The addition will enhance its role as a must-visit destination, driving interest and economic activity while staying true to the roots that have made it a Wisconsin icon.