Commercial Real Estate MoneyBall: Data Driven Site Location – Real Finds Podcast #11

Host: Gordon Lamphere, Director of Sales & Leasing at Van Vlissingen and Co.

Guest: Sara Maffey, Head of Corporate Strategy at Local Logic

URL: https://youtu.be/Cpt4sV9Rbd4

Summary:

In episode #11 of The Real Finds Podcast, Gordon Lamphere, an experienced director of sales and leasing at Van Vlissingen and Co., converses with Sara Maffey, Head of Corporate Strategy at Local Logic, a leading location intelligence platform. Sara, an advocate for more sustainable and equitable cities, has an impressive background in brokerage at renowned firms such as Transwestern and Cushman and Wakefield.

The conversation between Gordon and Sara centers around fascinating subjects including the contrasting experiences of working at a firm versus taking on the entrepreneurial journey. They delve into the realm of data-driven decision-making in real estate, a game-changing trend that’s reshaping the industry, and how it aids commercial real estate agents and investors in making informed investment decisions.

They discuss the challenges of managing large data sets, a common pain point for those leveraging big data in their operations. Sara also provides insights into pitching PropTech to late adopters, highlighting effective strategies to get stakeholders on board with innovative technology.

A compelling segment of the conversation is their exploration of the “Moneyball” approach to real estate investment. By leveraging data and analytics, this method allows commercial real estate agents and investors to identify undervalued assets, similar to how baseball teams use statistics to build winning teams cost-effectively.

This podcast is a must-listen for investors, developers, government officials, or anyone interested in the future of real estate. Sara’s wealth of knowledge in location intelligence, sustainability, and equitable city development makes this a captivating episode that sheds light on the role of data and technology in the rapidly evolving commercial real estate industry.

 

Book Recommendations:

1. “Co-Opetition” by Adam M Brandenburger & Barry J. Nalebuff
2. “Rethinking Real Estate” by Dror Poleg